Blair Hayes has been a director / cameraman of television commercials for nearly 20 years. His clients include Pepsi, Federal Express, Kodak, Budweiser, Chevrolet, Mercedes, American Express, Gatorade, KFC, Maxwell House, Nintendo, Sony and Verizon. Awards include Clios, One Shows, Mobiuses, IBAs, and Addy’s, as well as a First Place Golden Trailer Award for the theatrical trailer of Austin Powers II (“if you see one movie this summer see Star Wars, but if you see two…”)
Known primarily for his uplifting style, in his own words, a “celebration of the simple,” Blair is particularly adept at finding and capturing the essence of a scene, whether it’s a documentary approach with real people, or a scripted commercial featuring a celebrity, famous musician, or sports figure. Blair has had the pleasure and honor of directing commercials with Denzel Washington, Richard Gere, and Geena Davis, as well as sports figures the likes of Andre Agassi, Barry Bonds, Brett Favre, and Cal Ripken, Jr. , and recently, country music sensation, Martina McBride.
Blair directed the cult classic comedy, “Bubble Boy”, starring Jake Gyllenhaal, shot a pilot for Bruckheimer TV, and designed, shot and directed the opening sequence as well as several episodes of the Ben Afflect produced show, “Push, Nevada”.
Forays into long-form filmmaking aside, Blair still finds his greatest passion in commercials. “Telling a story, provoking a response — be it a laugh, a tear – or a scream – in 30 seconds, is the toughest challenge there is – and the sweetest when it works!”
The son of a career marine officer and diplomatic serviceman, Blair grew up moving from one base to another every couple years followed by stints living in South Africa and Thailand. He graduated with a BFA in film and a minor in music from the University of Miami and did post-graduate work at USC. He lives in Los Angeles with his wife, actress Boti Bliss, and their son Ashby Buck.